Rouba Moukadem is the founder of Dounounou, a limited-edition casual clothing brand. Rouba has been crafting standout custom-made apparel since 1998. Holding an unwavering passion for uniqueness, Dounounou turned to e-commerce in 2020 to elevate shopping, in turn, creating a more seamless online customer experience. From pops of colors to geometrical patterns, Rouba aspires to promote individuality and empower free-spirited beauty through her unmatched pieces.
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